Categories Name : MOBILE and TABLETS

Sub-Category : Best Innovation in Mobile Marketing

Entry Name (Campaign) : #TheGreatestHack

Results

The Greatest Hack campaign was well received and garnered a lot of PR coverage from leading marketing publishing houses as well. 2955 IPL Moments hacked 45k App visits 25k unique App visits 20k App revisits 1451 minutes spent on the app
Impressions: 9.2M Reach: 5.1M Video Views: 3.3M Clicks: 48K An idea that made everyone shift the focus from their TV screens to the mobile screens. And one that made every IPL moment into a BK hack moment.