Categories Name : MOBILE and TABLETS

Sub-Category : Best Campaign- Use of Mobile and Mobile Monetization

Entry Name (Campaign) : Disinfection Alert System

Results

5 Million people across these stations were served with a personalized time-triggered creative which made them ‘feel safe’. DAS not only created a touch of reassurance for all the commuters but also presented an efficient click to purchase for the brand. Covered across leading digital publishers of India, TV as well as radio channels in India Delivered 5.8 Mn impressions across the stations 350,000 people clicked the time-targeted ad at these stations CTR 3X of industry standards at 5% compared to 1-1.5% Domex’s Top of Mind Recall saw an uplift of 200 BPS The glory of the campaign came alive when consumers at the station stated that they ‘felt safer in their journey’, ‘someone was taking care of them’, ‘it was a great initiative to bring Mumbai back on track’.