Categories Name : MOBILE and TABLETS

Sub-Category : Best Use of Mobile – Customer Engagement

Entry Name (Campaign) : Not Just A Cadbury Ad

Results

The campaign went on to overachieve the objective with over 1400 Mn.+ Impr, 94 Mn.+ Views & 130K retailers creating their own ad, helping set new benchmarks. People took to social media to show their support and shower praises on the campaign, which made organically trend on Twitter, driving 11K+ Mentions. We crossed the benchmark on YouTube ads, driving 60% higher engagement and over 90% higher engagement on Facebook ads. The campaign received highest ever PR coverage of US$ 6 Mn.+ in over 110 publications. The campaign showed an overwhelming response with Cadbury Celebrations selling 33 Mn. Packs - highest ever seen by the brand! This propelled our business to newer heights with 440K stores selling Cadbury Celebrations i.e. 78K more v/s previous year, taking us to a seen never before 30% revenue growth & increased penetration by 53%. Supporting smaller business helped Cadbury Celebrations transform itself from a Gift Box to a brand with the largest heart.