Categories Name : MOBILE and TABLETS

Sub-Category : Best Multi Mobile Channel Campaign

Entry Name (Campaign) : Mission - Reaching 1 Billion Indians

Results

• 15% lift in brand recommendation scores
• 89% lift in the brand message recall
• 60% associated UltraTech Cement as an ‘Expert Home Building Companion’
• 200% increase in brand searches in just one year
• Garnered 200mn+ video views across all Baat Ghar Ki content
• Staggering 450mn+ audio impressions in rural India
• 70+ National and international Awards including of Advertiser of the Year Smarties India, APAC, Primetime Awards’21. Also won metals in Smarties Global, and Shortlists in FOMA