Categories Name : SOCIAL MEDIA

Sub-Category : Best Use of Social Networks/ Social Media

Entry Name (Campaign) : #GameStaminaKa – A movement against Gender Norms in Cricket

Results

• For December Quarter, the market share increased by 288 Basis points and Penetration increase by 58 Basis points.
1.14bn+ views across MX Takatak and Instagram ensured 65% overachievement of benchmarked views
• 25k+ user generated videos with over 361mn views
• 13% engagement rate ensured the campaign outperformed industry averages by 6.5x
• 35k+ positive comments and 50K+ mentions of the hashtag #GameStaminaKa
• 8% Click through rate (against benchmark of 2%). Boost challenged the age-old stereotype of Cricket being ‘A Gentleman’s Game’, and established that it’s not a game of genders, but it’s a game of skill, of passion, of grit… a Game of Stamina.