Categories Name : SOCIAL MEDIA

Sub-Category : Community Engagement / Community Building and Most Effective Social Listening

Entry Name (Campaign) : #HERSHE 2022

Results

The credibility of the campaign was developed through digital media amplification across Hotstar, social media, YouTube, Spotify, Influencers, and Community Amplification with a unique reach of 16.5 Million+, 15M+ views on the Rap Song and swopping ~11000+ entries through the microsite. This initiative caught the attention of India’s biggest publications like The Hindu and India Today, with over ~153+ articles that were published online and in mainstream media. resulting in an earned media worth of ~4 million rupees, and Impressions crossing 350M+. The SOV’s in the category were highest at ~65%. We also drove strong resonance in our TG with a Consideration lift at 8% (1.2 x Norms) and PI lift at 14% (2x Norms), resulting in highest ever offtakes of over 4L+ Bars sold in less than 2 weeks.