Categories Name : SPECIAL AWARDS

Sub-Category : Most Effective App for Consumer

Entry Name (Campaign) : OTTplay

Results

OTTplay's achievements: * The UI/UX of the OTTplay app has been well received from the users and other stakeholders. * After a year since launch, OTTplay has grown to 100K+ Monthly Active Users on app with an average engagement time of ~3 minutes. * OTTplay is the leading content aggregator in India with 2.5 Lakh+ titles from 55+ OTT providers showcased in a single platform. * 2000+ articles are published by our editorial team in a month, with 4M+ page views and average time spent of ~2 min. * We have delivered 5x of industry average CTRs, for brands which have advertised on OTTplay