Categories Name : SPECIAL AWARDS

Sub-Category : Best Data-Driven Marketing Strategy

Entry Name (Campaign) : Nurturing Bollywood Badshahs In Every Lane

Results

MAAS and MX TakaTak teamed up to deliver resounding Product Launch results.
- By May 2021, it was the 12th most downloaded app in Google Play Store and a member of the 100M+ Downloads club.
- As of today, MX TakaTak has the highest downloads in the category with 104.4 million downloads and highest unique installs of 89.73 million. Globally, it is the most downloaded Indian app.
- An AppAnnie report states that MX TakaTak users account for 52.96% of the total time spent on short-video apps. - 30X growth in installs from campaign start to present
- 9X MoM growth in installs in the first 6 months of the UA Campaign.
- Approx 6.5 Mn installs delivered
- Average Day 1 retention grew to 43%
- A consistent retained user growth month on month with a 20% growth in retained users in last 10 months