Categories Name : SPECIAL AWARDS

Sub-Category : Best use of Native Advertising

Entry Name (Campaign) : Add An Ad 3.0

Results

A pure content bait! Audiences were lured in by their love for the creators' content, while our seamless plug-in of the Festive Treats discounts and offers in their backdrop amassed the collateral reach and strong recall, thanks to its unexpectedness. Collaborated with 23 Youtube content creators 70 Ad Placements on products 12 Million Video Views (no paid promotions) 72 Million Impressions on Youtube Compared to other channels, the Youtube amplification of Festive Treats and the strategic placement of our ads strengthened our recall factor, making HDFC Bank cards synonymous with festive shopping to earn better deals. 8.79 Million Unique Visitors came to the Festive Treats discount microsite 25% Increase in Credit Card Spends 18% Increase in Debit Card Spends 23% increase in Volume of Personal Loans