Categories Name : SPECIAL AWARDS

Sub-Category : Best Integrated Media Campaign - Social Cause

Entry Name (Campaign) : Bringing India Back on Track

Results

While Domex brought alive superior disinfection on-ground, it ensured that commuters were reassured of the same through multiple media on and off the station premises. Reached 50Mn+ people across media Garnered earned PR worth Rs.5Cr 350,000 people clicked the time-targeted ad at these stations The click through rate on the ad was 3X of industry standards at 5% compared to a usual 1-1.5% The location and time unified ad posed as an efficient mechanism to stay relevant to the specific cohort and move beyond awareness to engagement and product purchase Top of Mind scores for Domex saw an uplift of 200 BPS The glory of the campaign came alive when consumers at the station stated that they ‘felt safer in their journey’, ‘someone was taking care of them’, ‘it was a great initiative to bring India back on track’!