Categories Name : SPECIAL AWARDS

Sub-Category : Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events

Entry Name (Campaign) : When Pepsi made nation sing "Bela Chalo" through Money Heist

Results

And this is how Pepsi created history while celebrating India’s favorite show:

• The Pepsi Money Heist Party went on to become a massive hit creating a global record with 1 crore fans joining the party!
• The partnership TVC garnered 13million views
• The campaign secured media value worth INR 39 million
• Over 267 media features across lifestyle, entertainment, and regional media
• Reached over 81.3 million people
• 94% users experiencing JOY as per brand’s sentiment analysis A first ever CTR of 16% achieved on Swiggy homepage banner Our key brand KPI’s has touched new highs in our key markets TOM : +16% in Q4’21 vs Q4’20 Youth : +30% in Q4’21 vs Q4’20 Mood Upliftment : +17% in Q4’21 vs Q4’20 Buzz/Excitement : +19% in Q4’21 vs Q4’20 Trend setter : +7% in Q4’21 vs Q4’20 And it also reflected in brand consumption scores : P4W : +33% in Q4’21 vs Q4’20