Categories Name : SPECIAL AWARDS

Sub-Category : Most Effective Use of Digital Analytics

Entry Name (Campaign) : Digital Transformation : The Godrej Way

Results

GCPL's brand messaging reached over a massive 10 million unique users, and the videos recorded a stellar 1.5X completion rate and a 2.5X engagement rate compared to the industry benchmarks. As a result of the sequential targeting and retargeting, GCPL successfully reached about 1.3 million engaged users, and at a 10% lowered cost. The qualitative insights revealed that the mobile video ads had provided a 22% higher recall for their brand HIT, compared to their brand Good Knight. Further, the home insecticide category saw a 15% growth in the last fiscal year with the combined efforts of precision targeting, retargeting, and programmatic videos, thereby making this a hugely successful campaign for GCPL.