Categories Name : SPECIAL AWARDS

Sub-Category : Most Effective Use of Digital Analytics

Entry Name (Campaign) : Whats in the Air ?

Results

At Godrej Air, Gurgaon, every care has been taken to offer enriched air quality around its key feature – Homes That #BreatheEasy. Be it inside or outside home, each breath taken will be loaded up with freshness and goodness of purifying plants, the fragrance of blossoming trees & much more A tech-based display banner was crafted that prompted users to interact with it to check the air quality levels right where they're stationed. Through appealing visual communication and embedded AQI detection software, the mobile banner displayed current air quality levels around the user in realtime and asked them to solve that problem with another click. That led to Godrej Air’s biophilic amenities, thus, fulfilling the user’s expectation of achieving higher quality levels. This helped us how the effort maximized the value of the investment and generated marketplace results, 1.4 million+ users, 1.4% CTRs were drawn which is over 7X the interest compared to the 0.20% industry average for mobile banners.Users spent over 8 seconds, on average, while engaging with the creative.1.5X increase in the actual site visits to fell the Fresh Air