Categories Name : SPECIAL AWARDS

Sub-Category : Campaign with the Best ROI

Entry Name (Campaign) : UPI Chalega – Building the world's largest digital payments ecosystem

Results

The impact of the campaign was phenomenal with all major publications talking about it generating earned media value of over 100 million rupees.

1. UPI reaches 95% unaided awareness.
2. Merchant usage grows from 75% to 83%.
3. Net promoters score increases from 70-81%.
4. Over 300 million Indians adopt UPI payments.
5. 5 billion monthly transaction volume.
6. $1.1 trillion monthly value. Thus, #UPIChalega helped India surpass China by 1.6x and USA by 21x in digital transactions, making UPI the undisputed leader in digital payments in the world.