Categories Name : Web

Sub-Category : Best Banners -Single/ Campaign, Rich Media with or without video

Entry Name (Campaign) : L'Oréal Professionnel Serie Expert DCO Launch

Results

Innovation: The strategy stands out from traditional media approach with the differentiation digital media provides for the scalable experiments with creative and communications goals whilst maintaining precision and efficiency to the brand target audience with real-time data signals. A robust and scalable media framework to be sustained across various seasons, weather conditions, across geographies with an always on approach provides the bottom-line efficiency in Speed-to-Market and man hours saved for QoQ creative refresh intervals. A customized customer journey for the consumers to close the path to purchase with specific Concern related product detail pages. Also providing website visitors options to choose from top beauty ecommerce and marketplaces or the brand fulfilment from Salon partners in the proximity of the consumer location. A 100% digital activation enabled critical measurement and optimization challenges with the media approach with budget allocations to top-performing audience cohorts out of 270 unique cohorts. Business Impact: A strategic marketing activation to help achieve key brand goals in the leading category with market share growth. The industry best 6.7% Ad Recall lift resulted in achieving brand objectives with the scalable creative experiments. The overall market share growth achieved during Q1 ’22 and continuing the momentum with ~17% growth in revenues from the baseline period of Q4 ’21, showed the impact created by this activation. The overall efficiency in the activation also resulted in 2X RoAS with smart media investment. Measuring Success! This one-of-a-kind activation achieved stupendous success against the industry benchmarks: Total Unique Reach achieved 36 Mn Record-breaking 135,000 Unique Creatives served with real-time data signals 4X Click-through-rates achieved at ~60% lower costs An industry best 6.7% Ad Recall Lifts ~17% Growth in Revenue 2X RoAS in Overall Media Efficiency