Categories Name : Web

Sub-Category : Best Benchmark Content / Branded Content

Entry Name (Campaign) : Amazon Fashion Up

Results

Based on the reads from Kantar’s BLI, the digital IP garnered reach of ~60% with 40% brand recall. ~35% of consumers mention watching full episodes of the content with higher inclination in watching the future episodes. The brand perception of “Largest & Latest section” saw a lift of 12 bps vs controlled group.