CASE STUDY
A4. Best Use of Web Based Games
Categories Name : Web
Sub-Category : Best Use of Web Based Games
Entry Name (Campaign) : The Invincible Drunk Driver Challenge Mobile Game
Results
The campaign delivered outstanding results. The display banner delivered a reach of over 2 million with over 100,000 game plays inside the banner. The website delivered 123,000 Visitors, 105,000 Game Plays and 12,000 Shares on desktop and over 200,000 visitors, over 150,000 game plays and over 20,000 shares on mobile.