WEB |
A1. Best Banners -Single/ Campaign, Rich Media with or without video |
Campaign Title |
Brand Name |
Entrant Company Name |
Unwrapping the Challenge with a Sweet Solution |
Mother Dairy Fruit & Vegetable |
Wavemaker India |
AndarSeSundar |
JKC WallMaxX |
Social Cloud |
"Start Kar Ke Dekho" |
UPSTOX |
Mindshare |
How UltraTech contextually established the campaign messaging of Chance Na Lo |
UltraTech Cement |
Mindshare |
L'Oréal Professionnel Serie Expert DCO Launch |
L'Oréal Professionnel |
Wavemaker India |
Star Sports India - vivo Pro Kabaddi League 2021 |
Star Sports India |
STAR INDIA |
The Invincible Drunk Driver Challenge Display campaign |
Kotak General Insurance |
Fulcro |
Bringing India Back on Track |
Domex |
Mindshare |
A2. Best Benchmark Content / Branded Content |
Campaign Title |
Brand Name |
Entrant Company Name |
JAB RANA BAN GAYA ZOMATO FAN NO.1 |
Zomato India |
Mindshare |
Message Privately |
WhatsApp |
Mindshare |
Livon x Femina Content Association |
Livon |
Madison Media |
Dell Youniverse Creators |
Dell Technologies |
Mediacom Communications |
Jam the Scam 2021 |
Truecaller International LLP |
Wirality Media |
Where The Heart Is - Season 4 |
Asian Paints |
Madison Media |
Reimagine Passion in Singapore with National Geographic |
Singapore Tourism Board |
|
Making India more Generous with Million Thank You |
Cadbury Dairy Milk |
Wavemaker India |
You Got Chef'd - season 3 |
Dewar's |
Only Much Louder Entertainment |
Amazon Fashion Up |
Amazon Fashion |
Interactive Avenues- A Reprise Network company |
A3. Best Website/ Microsite |
Campaign Title |
Brand Name |
Entrant Company Name |
Tata Motors Intellisite - Ai driven dynamic personalization at scale |
Tata Motors |
Fulcro |
Deepika Padukone Website |
Deepika Padukone |
HEPTA |
The Invincible drunk driver challenge website |
Kotak General Insurance |
Fulcro |
Elections With NDTV |
NDTV Convergence |
|
Best Website - The Quint |
The Quint |
|
Cadbury Desserts Corner - how a mega CPG Brand became a content creator |
Cadbury Desserts Corner |
Wavemaker India |
Corporate Website |
Triveni Engineering & Industries |
|
ABP Live Sehatmand Bharat |
ABP Live |
ABP Network |
Zodiac Adapts to the New Normal with A New & Improved Zodiac 2.0 Ecommerce Website |
Zodiac clothing |
Interactive Avenues - A Reprise Network Company |
Labhlitis Messiah |
ZEE Biskope |
ZEE Entertainment Enterprises |
A4. Best Use of Web Based Games |
Campaign Title |
Brand Name |
Entrant Company Name |
Perk - Take It Light |
CADBURY PERK |
Wavemaker India |
Panasonic Building Blocks |
Panasonic |
WATConsult |
Chupa Chups Gaming Studio |
Chupa Chups |
Wavemaker India |
The Invincible Drunk Driver Challenge Mobile Game |
Kotak General Insurance |
Fulcro |
Intriguing GenZ in Live Stream for MX Player |
MX Player |
GroupM-Neo Media World |
Bingo Cricket Promo |
ITC Bingo |
Wavemaker India |
ABP LIVE Games Masti |
ABP Live |
ABP Network |
A5. Best Campaign- Online Advertising and Digital Direct Response |
Campaign Title |
Brand Name |
Entrant Company Name |
UPI Chalega – Building the world's largest digital payments ecosystem |
UPI |
Fulcro |
Bijli Gul |
Luminous India |
Luminous Power Technologies |
Leave Behind no Waste - #LBnW |
ACC |
|
Leveraging Near Me! |
Asian Paints Royale Teflon |
Madison Media |
Amazon Chatroom |
Amazon India |
Interactive Avenues- A Reprise Network company |
TATA PUNCHATHON |
Tata Motors |
WATConsult |
One Game Doesn't Fit All |
Chupa Chups |
Wavemaker India |
The Trust of India |
The Times of India |
Wunderman Thompson |
ABP LIVE PREDICT & WIN |
ABP Live |
ABP Network |
A6. Best Use of Web Film in a Campaign |
Campaign Title |
Brand Name |
Entrant Company Name |
Money Heist Season 5 Launch - Jaldi Aao Anthem |
Netflix |
Wavemaker India |
HP Diwali: DIYE DE DIYA JALAO |
HP India |
HP India Sales |
Kamariya Kare Hip Hop Animation Video |
ZEE Biskope |
ZEE Entertainment Enterprises |
Cadbury Silk Little Things |
Cadbury Dairy Milk Silk |
Wavemaker India |
Chhota Bheem - Adventures in Singapore |
Singapore Tourism Board |
|
ŠKODA Sonic Roots |
ŠKODA Auto |
PHD Media |
Amazon Fashion Balcony Buddies |
Amazon India |
Interactive Avenues- A Reprise Network company |
Garnier Men - Driving into Pop culture with content excellence |
Garnier Men |
Wavemaker & Schbang |
A7. Best Short Form Video |
Campaign Title |
Brand Name |
Entrant Company Name |
Cadbury Dairy Milk - #GoodLuckGirls |
Cadbury Dairy Milk |
Wavemaker India |
In The Making |
Instagram |
Mindshare |
Ranveer Singh Calling for The Big Picture |
Colors Hindi |
Team Viacom, GroupM |
How "Swag Wali Pepsi" campaign became instant hit amongst youngsters |
Pepsi |
Mindshare |
Fight For What's Right |
TVS Raider |
Kinnect |
#EEELIKEALIA |
VICCO |
Madison Media |
When YRM said "Badi Garmi Hai" in pipping hot summers |
Pepsi |
Mindshare |
UltraTech Cement - Baat Ghar Ki |
UltraTech Cement |
Mindshare |
DishTV - Army Day |
DishTV India |
|
MOBILE and TABLETS |
B1. Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc. |
Campaign Title |
Brand Name |
Entrant Company Name |
Mintgenie |
Mintgenie |
HT Labs |
Cadbury Gems Big Birthday Party |
Cadbury Gems |
Wavemaker India |
Chupa Chups Gaming Studio |
Chupa Chups |
Wavemaker India |
The All-New Nippon India Mutual Fund Investor App |
Nippon India Mutual Fund |
Nippon Life India Asset Management |
The Invincible drunk driver challenge mobile website |
Kotak General Insurance |
Fulcro |
Slurrp |
Slurrp |
HT Labs |
OTTplay |
OTTplay |
HT Labs |
Aashirvaad Multigrain Atta - Adding Plus Custom Microsite Campaign |
Aashirvaad Atta with Multigrain |
Wavemaker India |
Aashirvaad (SRC)- Personalization of landing page - Addng Plus |
Aashirvaad SRC Atta |
Wavemaker India |
B2. Best Innovation in Mobile Marketing |
Campaign Title |
Brand Name |
Entrant Company Name |
Making Bharat Hit A Six |
Games24x7(My11Circle) |
Games24x7(My11Circle) in Association with Affle's MAAS platform |
Bijli Gul |
Luminous India |
Luminous Power Technologies |
Disinfection Alert System |
Domex |
Mindshare |
Digital Transformation : The Godrej Way |
Godrej Consumer Products |
InMobi |
Smart Tyre - Tyre with a Brain |
JK Tyre |
|
#TheGreatestHack |
|
FoxyMoron Digital Marketing |
JioEngage Campaign |
Jio |
|
Oreo World Cookie day |
Oreo |
Vserv |
Amazon Chatroom |
Amazon India |
Interactive Avenues- A Reprise Network company |
Hyundai i20 N Line Campaign |
Hyundai i20 N-Line Series |
Vserv |
Anmol Rakshak |
Zee Anmol, Zee Entertainment Enterprises |
|
B3. Best Campaign- Use of Mobile and Mobile Monetization |
Campaign Title |
Brand Name |
Entrant Company Name |
Noise ColorFit Ultra Smartwatch Launch-Amazon Ads |
Noise |
Amazon Ads |
Disinfection Alert System |
Domex |
Mindshare |
5 Star - Do Nothing |
Cadbury 5 Star |
Wavemaker India |
Bijli Gul |
Luminous India |
Luminous Power Technologies |
Fevicol changes unnis bees behavior |
Fevicol |
Madison Media |
Samsung Galaxy S22 Smartphone Launch_Amazon Ads |
Samsung Galaxy Smartphones |
Amazon Ads |
SUGAR RUSH |
Myntra Brand Solutions |
Myntra Designs |
Dell - Empowering SMBs in India |
Dell Technologies |
Mediacom Communications |
Anmol Jodha Pratiyogita |
Zee Anmol, Zee Entertainment Enterprises |
|
PEETAJI SANG SELFIE |
Zee Anmol, Zee Entertainment Enterprises |
|
B4. Best Use of Mobile – Customer Engagement |
Campaign Title |
Brand Name |
Entrant Company Name |
Bijli Gul |
Luminous India |
Luminous Power Technologies |
#SayItWithOreo |
OREO |
Bobble AI |
Philips HL7777 Mixer grinder Launch Amplification on Amazon |
Philips Domestic Appliances |
Philips & Amazon Ads |
Not Just A Cadbury Ad |
Cadbury Celebrations |
Wavemaker India |
When Pepsi made nation sing "Bela Chalo" through Money Heist |
Pepsi |
Mindshare |
Aanandam Aarambam - Happiness starts with Bru |
BRU |
Mindshare |
5 Star - Do Nothing |
Cadbury 5 Star |
Wavemaker India |
Unlocking confectionery potential in young adults – Chupa Chups |
Chupa Chups |
Perfetti Van Melle |
Disinfection Alert System |
Domex |
Mindshare |
B5. Best Multi Mobile Channel Campaign |
Campaign Title |
Brand Name |
Entrant Company Name |
LA-LA-LAKME on Myntra |
Myntra Brand Solutions |
Myntra Designs |
Mission - Reaching 1 Billion Indians |
UltraTech Cement |
Mindshare |
Jam the Scam 2021 |
Truecaller International LLP |
Wirality Media |
Rajasthan Royals - CRM Game on with 12 years of fan data |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
5 Star - Do Nothing |
Cadbury 5 Star |
Wavemaker India |
Asli seal M-Seal |
M-Seal |
Madison Media |
Disney IPL Campaign |
Jio |
|
Kamariya Kare Hip Hop Season 2 |
ZEE Biskope |
ZEE Entertainment Enterprises |
B6. Best Use of Mobile to Drive Sales |
Campaign Title |
Brand Name |
Entrant Company Name |
Making protein a routine during the lockdown |
Horlicks Protein Plus |
Mindshare |
Noise ColorFit Ultra Smartwatch Launch-Amazon Ads |
Noise |
Amazon Ads |
#TheGreatestHack |
|
FoxyMoron Digital Marketing |
Samsung Galaxy S22 Smartphone Launch_Amazon Ads |
Samsung Galaxy Smartphones |
Amazon Ads |
Huggies Diapers Full Funnel-Amazon Ads campaign |
Huggies |
Amazon Ads |
Flipkart Ads: Peter England |
Peter England |
Flipkart Internet |
Amazon Chatroom |
Amazon India |
Interactive Avenues- A Reprise Network company |
Proximity targeting with Nicotex Fruit Burst & Ultra Mint |
Nicotex |
Madison Media |
Subah Ka Nashta |
Mother Dairy Fruit & Vegetable |
Wavemaker India |
Rural – Just A Call Away |
Renault India |
OMD |
B7. Cross Mobile Integration |
Campaign Title |
Brand Name |
Entrant Company Name |
Leveraging Near Me! |
Asian Paints Royale Teflon |
Madison Media |
Aanandam Aarambam - Happiness starts with Bru |
BRU |
Mindshare |
Baat Ghar Ki |
UltraTech Cement |
Mindshare |
SOCIAL MEDIA |
C1. Best Use of Social Networks/ Social Media |
Campaign Title |
Brand Name |
Entrant Company Name |
Love Runs Deep |
Instagram |
Mindshare |
Money Heist Season 5 Launch – #JaldiAao and #IndiaBoleCiao |
Netflix |
Wavemaker India |
#GameStaminaKa – A movement against Gender Norms in Cricket |
Boost |
Mindshare |
Venom #ChocolatesMissing |
Sony Pictures Entertainment India |
|
Cheer4India |
Sports Authority of India |
Tattva Creations |
PEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEIST |
Pepsi |
PepsiCo India |
Taana Baana |
Asian paints |
Kinnect |
Pizza Hut India Momo Mia Influencer Campaign |
Pizza Hut India |
Archetype Agency |
Whopper #AgainstSensationalism |
Burger King India |
|
Bigg Boss OTT Integrated Marketing Campaign |
Voot, Viacom18 Digital Ventures |
|
C2. Community Engagement / Community Building and Most Effective Social Listening |
Campaign Title |
Brand Name |
Entrant Company Name |
Money Heist Season 5 Launch – #JaldiAao and #IndiaBoleCiao |
Netflix |
Wavemaker India |
#GameStaminaKa – A movement against Gender Norms in Cricket |
Boost |
Mindshare |
Kinder Joy: What's Your Kids Way? |
Kinder Joy |
Mindshare |
Share of Voice 2021 |
Twitter Marketing India |
|
Vivel #Workforhome |
Vivel |
Brand David |
Blackboards for Brighter Dreams |
Zee Telugu |
|
#HERSHE 2022 |
Hershey's Bars |
Hershey India |
Docintosh |
Docintosh |
Brandcare Medical Advertising and Consultancy |
Rajasthan Royals - CRM Game on with 12 years of fan data |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
C3. Leveraging Social Media to boost brand ROI and engagement |
Campaign Title |
Brand Name |
Entrant Company Name |
Money Heist Season 5 Launch – #JaldiAao and #IndiaBoleCiao |
Netflix |
Wavemaker India |
#DatetheWhopper |
|
FoxyMoron Digital Marketing |
UPI Chalega – Building the world's largest digital payments ecosystem |
UPI |
Fulcro |
Kota Factory S2 Launch – Jeetu Bhaiya takes over Quora! |
Netflix |
Wavemaker India |
Pizza Hut India Momo Mia Influencer Campaign |
Pizza Hut India |
Archetype Agency |
Chabaatey Raho India |
Dabur Red Paste |
Ogilvy |
Doritos BoldChoice |
Doritos |
PepsiCo India |
Minnal Murali Twitter Speed Challenge |
Netflix |
Wavemaker India |
Kotak Cherry - The world's first brand launched by its competitors |
Kotak Cherry |
Fulcro |
Independence Day #HTLegacyofTruth |
Hindustan Times |
|
Kellogg's Amazing Kreations |
Kellogg's |
Kellogg's |
C4. Best Use of Topical Posts in a Campaign |
Campaign Title |
Brand Name |
Entrant Company Name |
In The Making |
Instagram |
Mindshare |
Bharat Ka Apna Biscuit |
Parle-G |
Please See Advertising |
Cadbury Celebrations - My First Rakhi |
Cadbury Celebrations |
Wavemaker India |
#Budget2022WithHDFCSec by HDFC securities Ltd & Quantent |
HDFC securities Ltd. |
HDFC securities Ltd & Quantent |
#MomsOnDuty - How the whole nation revered the warrior in our mothers! |
Kotak Silk |
Tonic Worldwide |
#DontShowMeYourFace |
CNN-News18 |
|
Taazi Saas Taazi Soch |
Center Fresh |
Wavemaker India |
Dabur RED Pongal Campaign |
Dabur RED |
Greenroom |
ABP Ananda - Seketary Sarbajit |
ABP Ananda |
ABP Network |
#ColourIsForHoliNotFood |
Burger King India |
|
Chellam Sir |
Vodafone Idea |
|
C5. Best Use of User Generated Content |
Campaign Title |
Brand Name |
Entrant Company Name |
Yeh Hai Fanta Wali Holi |
Fanta |
Interactive Avenues - A Reprise Network Company |
Fitness Is Not An Option | cult.fit |
cultfit |
|
#GameStaminaKa – A movement against Gender Norms in Cricket |
Boost |
Mindshare |
#CoolestWFHJob |
Havmor |
Havmor Ice Creams |
Kotak Cherry - The world's first brand launched by its competitors |
Kotak Cherry |
Fulcro |
INDIA BOLE CIAO TO MONEY HEIST |
Netflix India |
The Rabbit Hole |
Say yes to the dress India |
discovery+ |
Discovery Communications India |
Create With Alpenliebe |
Alpenliebe |
Wavemaker India |
#MyBodyMyCare |
BodyCare |
ITW Consulting |
Sounds of India |
MG Motor India |
Cheil India |
SEARCH and PPC CAMPAIGNS |
D1. BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY |
Campaign Title |
Brand Name |
Entrant Company Name |
Mia by Tanishq and AdLift |
Mia by Tanishq |
AdLift |
How Infidigit helped Mochi Shoes Achieve a ROAS of 7X in 10 months |
Mochi Shoes |
Infidigit Consultants |
Organic Discovery Transformation For VijaySales.com |
Vijay Sales |
Puretech Digital |
Fastrack Watch by AdLift |
Fastrack Watch |
AdLift |
How Infidigit helped boost Spinny's Non Brand Clicks by 225% |
Spinny |
Infidigit Consultants |
ABP Live - Google Web Stories Expansion Project |
ABP Live |
ABP Network |
CROMPTON x SCHBANG |
CROMPTON |
Crompton Greaves Consumer Electricals Limited |
ABP Live - West Bengal Election |
ABP Live |
ABP Network |
Puretech Digital Scaled Organic Growth for HDFC Bank Saving Accounts |
HDFC Bank |
Puretech Digital |
D2. BEST PPC |
Campaign Title |
Brand Name |
Entrant Company Name |
Myntra expands its customer base with Microsoft-exclusive Audiences with Microsoft Advertising and InMobi |
Myntra |
InMobi |
Domino’s Vernacular ‘App’etite |
Domino’s Pizza |
Hiveminds Innovative Market Solutions |
Trell- Best PPC Campaign |
Trell Shop |
Hiveminds Innovative Market Solutions |
Blue Star Ecommerce Campaign(Amazon + Flipkart) |
BlueStar Ecommerce |
Madison Media |
Mondelez' Dark Chocolate Scale-up Story on Ecommerce |
Bournville |
Wavemaker India |
How UltraTech increased brand searches by 200% |
UltraTech Cement |
Mindshare |
SplashLearn expands reach & drives engagement with Microsoft Advertising and InMobi |
SplashLearn |
InMobi |
Sunfeast Farmlite - Winning Hearts on Amazon with Taste & Health |
Sunfeast Farmlite |
Performics India |
How ACT Fibernet sustained the growth post pandemic |
ACT Fibernet |
Interactive Avenues - A Reprise Network Company |
SPECIAL AWARDS |
E1. Best Integrated Media Campaign - Product/ Services |
Campaign Title |
Brand Name |
Entrant Company Name |
Tantir Rong |
Sunlight |
Mindshare |
Bringing India Back on Track |
Domex |
Mindshare |
PEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEIST |
Pepsi |
PepsiCo India |
5 Star - Do Nothing |
Cadbury 5 Star |
Wavemaker India |
Smart Tyre - Tyre with a Brain |
JK Tyre |
JK Tyre & Industries |
Succeeding as a beauty essential, not just a toothpaste |
Colgate Visible white |
Wavemaker India |
Where The Heart Is - Season 4 |
Asian Paints |
Madison Media |
Aashirvaad Atta Changing Food behaviour of South India |
Aashirvaad Atta |
Wavemaker India |
ABP Nadu |
ABP Nadu |
ABP Network |
Say Hello 2021 |
Mentos |
CreativeLand Asia |
E2. Best Integrated Media Campaign - Corporate |
Campaign Title |
Brand Name |
Entrant Company Name |
Axis Bank Splash |
Axis Bank |
ENIL |
Castrol Super Mechanic Contest 2021-22 |
Castrol |
Mindshare |
Moner Thikana |
Asian Paints |
Madison Media |
iCan, an Adani Group Initiative for a cleaner future |
Adani Group |
ENIL |
Look Good, Do Good - Garment Exchange Programme |
Raymond Fabrics & Apparel |
Madison Media |
Movement That Inspires- BI Launch |
Kia India |
Innocean Worldwide Communication |
E3. Best Integrated Media Campaign - Social Cause |
Campaign Title |
Brand Name |
Entrant Company Name |
Not Just A Cadbury Ad |
Cadbury Celebrations |
Wavemaker India |
The Compassionate Pad |
The Woman's Company |
PLAY |
#GameStaminaKa – A movement against Gender Norms in Cricket |
Boost |
Mindshare |
#Invaluables |
BBC Media Action |
BBC Media Action |
Gala #WhyJustCleanHome- Tarazu Challenge |
Gala Brush |
Mirchi ENIL |
Tata Tea Premium Desh ka Kullhad |
Tata Consumer Products |
|
Leave Behind no Waste - #LBnW |
ACC |
|
Happy Doctor's Day, Really? |
Manipal Hospitals |
SocialPanga |
Bringing India Back on Track |
Domex |
Mindshare |
Tu Chinta Mat Kar Maai |
ZEE Biskope |
ZEE Entertainment Enterprises |
E4. Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events |
Campaign Title |
Brand Name |
Entrant Company Name |
When Pepsi made nation sing "Bela Chalo" through Money Heist |
Pepsi |
Mindshare |
Chase Your Dreams |
Bridgestone India |
Bridgestone India |
Safari India - Welcome to the Wild |
Zee Zest |
|
Money Heist - Season 5 Launch |
Netflix |
Wavemaker India |
Castrol Super Mechanic Contest 2021-22 |
Castrol |
Mindshare |
Netflix - 9 days of Navarasa |
Netflix |
Wavemaker India |
Ashish Chanchlani's The Loan Scam |
Amazon miniTV |
RepIndia- Online Reputation |
Look Good, Do Good - Garment Exchange Programme |
Raymond Fabrics & Apparel |
Madison Media |
YiPPee! Mood Masala ESPL Gaming Integration |
SUNFEAST YIPPEE NOODLES |
Wavemaker India |
Toto Machayega Halla |
Zee Cinema |
Zee Entertainment Enterprises |
E5. Most Effective Use of Digital Analytics |
Campaign Title |
Brand Name |
Entrant Company Name |
Customer value maximization using CLTV |
Cadburygifting.in |
WaveMaker India |
Digital Transformation : The Godrej Way |
Godrej Consumer Products |
InMobi |
Whats in the Air ? |
Godrej Air |
Madison Media |
Huggies Diapers Full Funnel-Amazon Ads campaign |
Huggies |
Amazon Ads |
How UltraTech leveraged multiple mobile channels to establish itself as a Home Building Companion |
UltraTech Cement |
Mindshare |
iQOO & Amazon Ads : Leveraging Amazon Marketing Cloud to optimize media strategy |
iQOO Smartphones |
Amazon Ads |
HZ Mighty Hive Dashboard Case Study |
Jagran New Media |
Jagran New Media |
Blue Star Ecommerce Campaign(Amazon + Flipkart) |
BlueStar Ecommerce |
Madison Media |
E6. Best Media Campaign – Gender Parity |
Campaign Title |
Brand Name |
Entrant Company Name |
Cadbury Dairy Milk - #GoodLuckGirls |
Cadbury Dairy Milk |
Wavemaker India |
#HERSHE 2022 |
Hershey's Bars |
Hershey India |
Fight For What's Right |
TVS Raider |
Kinnect |
Olay #STEMTheGap |
Olay |
Mediacom |
Columbia Pacific Communities – #MissSanta |
Columbia Pacific Communities |
|
GENDER-NEUTRAL UNIFORM IN KERALA SCHOOLS |
www.mathrbhumi.com |
The Mathrubhumi Printing & Publishing Co. |
HH Refresh |
Hindustan |
Hindustan |
E7. Campaign with the Best ROI |
Campaign Title |
Brand Name |
Entrant Company Name |
Not Just A Cadbury Ad |
Cadbury Celebrations |
Wavemaker India |
Flipkart Ads: Peter England |
Peter England |
Flipkart Internet |
#GameStaminaKa – A movement against Gender Norms in Cricket |
Boost |
Mindshare |
Pizza Hut India Momo Mia Influencer Campaign |
Pizza Hut India |
Archetype Agency |
Unlocking confectionery potential in young adults – Chupa Chups |
Chupa Chups |
Perfetti Van Melle |
UPI Chalega – Building the world's largest digital payments ecosystem |
UPI |
Fulcro |
L'Oréal Paris CPAS |
L'Oréal Paris |
Wavemaker India |
In It To Win It the heart of cricket lovers: Best ROI Campaign |
Royal Stag |
Wavemaker India |
Hindustan Times Leadership Summit 2022 |
Hindustan Times |
|
Tanishq Always on eCommerce Performance Campaign |
Tanishq |
Interactive Avenues - A Reprise Network Company |
E8. Best Digital Innovation |
Campaign Title |
Brand Name |
Entrant Company Name |
Not Just A Cadbury Ad |
Cadbury Celebrations |
Wavemaker India |
Bringing India Back on Track |
Domex |
Mindshare |
How BBC News got more than half a million people to be a part of their campaign |
BBC World Service |
|
5 Star - Do Nothing |
Cadbury 5 Star |
Wavemaker India |
Ranveer Singh Calling for The Big Picture |
Colors Hindi |
Team Viacom, GroupM |
Leveraging Near Me! |
Asian Paints Royale Teflon |
Madison Media |
Digital Customer Experience |
TVS Eurogrip |
|
Bijli Gul |
Luminous India |
Luminous Power Technologies |
Myntra X Cornitos |
Myntra Brand Solutions |
Myntra Brand Solutions |
Digital Transformation : The Godrej Way |
Godrej Consumer Products |
InMobi |
Labhlitis Messiah |
ZEE Biskope |
ZEE Entertainment Enterprises |
E9. Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation |
Campaign Title |
Brand Name |
Entrant Company Name |
Flipkart Ads: Peter England |
Peter England |
Flipkart Internet |
Xerxes by Xapads |
Xerxes |
Xapads Media |
Not Just A Cadbury Ad |
Cadbury Celebrations |
Wavemaker India |
Mother Dairy Rakhe Immunity ka Khayal |
Mother Dairy Fruit & Vegetable |
Wavemaker India |
Capture Football Lovers Through AI on leading platforms |
Jameson |
Wavemaker India |
Customer value maximization using CLTV |
Cadburygifting.in |
WaveMaker India |
Dr. Fixit using Pixis Governance AI Optimizer for efficient scale up |
Dr. Fixit |
Madison Media |
E10. Best use of AR or VR |
Campaign Title |
Brand Name |
Entrant Company Name |
How BBC News got more than half a million people to be a part of their campaign |
BBC World Service |
|
Oreo World Cookie day |
Oreo |
Vserv |
Experiential Technology to launch the Royal Stag limited edition pack |
Royal Stag |
Wavemaker India |
Desh Ka Kulhad |
Tata Tea Premium |
Tata Consumer Products |
Star Sports India - T20 World Cup 2021 AR Filter |
Star Sports India |
STAR INDIA |
Kill Virus & bacteria with Cofsils |
Cofsils |
Cipla Health |
Chupa Chups Gaming Studio |
Chupa Chups |
Wavemaker India |
ŠKODA KUSHAQ –AR Filter Instagram Campaign |
ŠKODA Auto |
PHD Media |
E11. Best Use of Experiential Tech for Digital & Physical Experiences |
Campaign Title |
Brand Name |
Entrant Company Name |
Cadbury Silk’s multi – media activation with Amazon Ads for Valentine’s Day leveraging audio, video and display channels |
Cadbury Silk |
Mondelez International & Amazon Ads |
Not Just A Cadbury Ad |
Cadbury Celebrations |
Wavemaker India |
Bringing India Back on Track |
Domex |
Mindshare |
Leveraging AR to bring back college memories for Campus Dairies |
MX Player |
GroupM-Neo Media World |
ŠKODA 3D Mapping at Rohtang Pass |
ŠKODA Auto |
PHD Media |
Wipro IPL'21 Alexa-Amazon Ads campaign |
Wipro Consumer Care & Lighting |
Wipro & Amazon Ads |
Casa Bacardi |
Bacardi |
Only Much Louder Entertainment |
5 Star - Do Nothing |
Cadbury 5 Star |
Wavemaker India |
Infosys AO Virtual Partner Hub |
Infosys Meridian |
Infosys |
E12. Breakthrough Technology as Part of a Campaign |
Campaign Title |
Brand Name |
Entrant Company Name |
Cadbury Silk’s multi – media activation with Amazon Ads for Valentine’s Day leveraging audio, video and display channels |
Cadbury Silk |
Mondelez International & Amazon Ads |
Disinfection Alert System |
Domex |
Mindshare |
Not Just A Cadbury Ad |
Cadbury Celebrations |
Wavemaker India |
5 Star - Do Nothing |
Cadbury 5 Star |
Wavemaker India |
How BBC News got more than half a million people to be a part of their campaign |
BBC World Service |
BBC World Service India |
Leveraging Near Me! |
Asian Paints Royale Teflon |
Madison Media |
Bijli Gul |
Luminous India |
Luminous Power Technologies |
Demystifying Stock Trading Through Cricket |
Upstox |
Mindshare |
Discovery+, Connecting the disconnected worlds of TV & Mobile |
Discovery+ |
mediasmart (Affle Group) |
E13. Location-based or Proximity Marketing Campaign of the Year |
Campaign Title |
Brand Name |
Entrant Company Name |
Not Just A Cadbury Ad |
Cadbury Celebrations |
Wavemaker India |
Leveraging Near Me! |
Asian Paints Royale Teflon |
Madison Media |
Disinfection Alert System |
Domex |
Mindshare |
Bijli Gul |
Luminous India |
Luminous Power Technologies |
KFC, 7-minutes Express Pick-up |
KFC |
mediasmart (Affle Group) |
Shell X Mediacom “Ab Duniya Dekhegi” |
Shell |
Mediacom |
Unboxing Freshness with Aashirvaad's Immersive Video |
Aashirvaad Select Atta |
InMobi |
E14. Most Effective App for Consumer |
Campaign Title |
Brand Name |
Entrant Company Name |
MyJio |
Jio |
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OTTplay |
OTTplay |
HT Labs |
In The Making |
Instagram |
Mindshare |
Nurturing Bollywood Badshahs In Every Lane |
MX TakaTak |
MX TakaTak in Association with Affle's MAAS Platform & GroupM |
Credit in 10 minutes: A new credit experience for a new India |
KreditBee |
KreditBee(FINNOVATION TECH SOLUTIONS) |
Slurrp |
Slurrp |
HT Labs |
E15. Best Omni-Channel Campaign Management & Marketing Automation |
Campaign Title |
Brand Name |
Entrant Company Name |
Tanishq Always on eCommerce Performance Campaign |
Tanishq |
Interactive Avenues - A Reprise Network Company |
Nurturing Bollywood Badshahs In Every Lane |
MX TakaTak |
MX TakaTak in Association with Affle's MAAS Platform & GroupM |
E16. Best Data-Driven Marketing Strategy |
Campaign Title |
Brand Name |
Entrant Company Name |
Not Just A Cadbury Ad |
Cadbury Celebrations |
Wavemaker India |
Capture Jameson's Top Interest Sport - Football through Data Strategy |
Jameson |
Wavemaker India |
Disinfection Alert System |
Domex |
Mindshare |
In The Making |
Instagram |
Mindshare |
Building Relevance With Personalized Communication |
AskNestle |
Zenith Media |
Lenovo Yoga laptops-Amazon DSP campaign |
Lenovo |
Amazon Ads |
iD Fresh Batter Campaign |
iD Fresh Food |
Vserv |
Tanishq Always on eCommerce Performance Campaign |
Tanishq |
Interactive Avenues - A Reprise Network Company |
Nurturing Bollywood Badshahs In Every Lane |
MX TakaTak |
MX TakaTak in Association with Affle's MAAS Platform & GroupM |
How ACT Fibernet sustained the growth post pandemic |
ACT Fibernet |
Interactive Avenues - A Reprise Network Company |
E17. Best use of Native Advertising |
Campaign Title |
Brand Name |
Entrant Company Name |
Add An Ad 3.0 |
HDFC Bank |
Kinnect |
Cadbury Silk’s multi – media activation with Amazon Ads for Valentine’s Day leveraging audio, video and display channels |
Cadbury Silk |
Mondelez International & Amazon Ads |
Flipkart Ads: Peter England |
Peter England |
Flipkart Internet |
Philips HL7777 Mixer grinder Launch Amplification on Amazon |
Philips Domestic Appliances |
Philips & Amazon Ads |
We Will Take Off Again |
Goibibo |
|
Jam the Scam 2021 |
Truecaller International LLP |
Wirality Media |
Uncut |
Uncut |
ABP Network |
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E18. Best Digital OOH Campaign |
Campaign Title |
Brand Name |
Entrant Company Name |
Automated Contextual Campaign for Zomato |
Zomato |
Zomato Media |
#PlanTheChange |
AirAsia India |
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for (SMB) Companies |
F2. Best Microsite |
Campaign Title |
Brand Name |
Entrant Company Name |
Tatvacare |
Tatvacare |
Zero Gravity Communications LLP |
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F8. Best Digital Innovation |
Campaign Title |
Brand Name |
Entrant Company Name |
THE BAAP OF ALL BAGS |
Urban Tribe |
Digimaze |
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F12. Best Search Engine Optimization Campaign |
Campaign Title |
Brand Name |
Entrant Company Name |
How Infidigit helped boost Spinny's Non Brand Clicks by 225% |
Spinny |
Infidigit Consultants |
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FOR START-UPS COMPANIES |
G6. Leveraging Social Media to boost brand ROI and engagement |
Campaign Title |
Brand Name |
Entrant Company Name |
Surya Shakti |
Mahindra Solarize |
AGENCY09 |
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G8. Campaign with the Best ROI |
Campaign Title |
Brand Name |
Entrant Company Name |
#ListenToTheNoiseWithin |
Noise |
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G9. Best Digital Innovation |
Campaign Title |
Brand Name |
Entrant Company Name |
The Compassionate Pad |
The Woman's Company |
PLAY |