Keynote Address

Sanjiv Puri
Chairman & Managing Director
Sudhanshu Vats
Deputy Managing Director
Dr. Annurag Batra
Chairman & Editor in chief
Kamal Bali
President & Managing Director
David Dahan
Worldwide Managing Director
Joseph Maceda
Global Chief Innovation Officer
Kaushik Mukherjee
COO & Co-Founder


Devika Sharma
Director - APAC O&O Business


Amit Doshi
Chief Marketing Officer
Ranjani Krishnaswami
GM - Marketing
Pragya Bijalwan
Chief Marketing Officer
Santosh Iyer
Vice President - Sales & Marketing, Mercedes-Benz India
Tamanna Dhamija
CEO & Co Founder
Neharika Talreja
Head of Connections
Bhawna Sikka
Digestive Health Business Lead
Anjali Krishnan
Consumer Experience Lead
Amit Jain
Head- Marketing & PR
Reethika Nair
Head of Marketing - eChannels
Prashant Halbe
Senior Creative Strategist, India Lead
Vishal Singh
India GM & Global Commercial VP
Siddharth Dabhade
Managing Director
Sujay Ray
Head Digital Marketing - Professional Products Division
Shankar Iyer
Associate Director (Marketing)
Dave Dolan
Chief Product Officer
Jahid Ahmed
Vice President and Head - Digital, Content and Social Media Marketing
Chaaya Baradhwaaj
Founder & Managing Director
Dippak Khurana
CEO & Co-Founder
Niraj Ruparel
Head Of Mobile & Emerging Tech

Chaaya Baradhwaaj
Founder & Managing Director, BC Web Wise

Chaaya Baradhwaaj is the founder-managing director of BC Web Wise , one of India’s most admired independent digital agencies that features amongst the top ten agencies in the country. In February 2019 , New York headquartered a B2B marketplace ranked BC Web Wise amongst the top 25 most creative agencies in the world!

Winner of several national and international recognitions, the first award that got the world to notice bcwebwise was the MSN India Cannes Cyber Lion for a Xerox banner advertisement in 2005. Her agency’s creation of the social networking platform for shampoo brand Sunsilk way back in 2006, the Sunsilk Gang of Girls initiative, attracted over half a million girls within six months and became the first community portal of scale in the country. The campaign was a huge success and the agency went on to replicate the model in nine other countries for Unilever.

Chaaya has independently spearheaded the growth chart of BC Web Wise ever since she founded it in 2000.

She has been the first Indian from the digital media fraternity to be invited in International advertising festivals as a Jury Member such as the New York Ad Fest and Spikes Asia.

In India she has been on the jury of the Advertising Agencies Association of India’s Goa AdFest since the early years of digital advertising in India, 2005.

With almost 2-decades in the digital marketing space as an entrepreneur, she brings to the table her rich and varied experience with over 450 clients, and over 7500 digital projects that BC Web Wise has managed till date.

Armed with a previous experience of almost a decade as a business journalist primarily with the India Today Group’s Business Today magazine, Chaaya has an astute sense of what’s next, what’s now, and what’s the gap that needs to be filled, consistently across the digital advertising and business spectrum.

Which is why, despite being an Independent home-grown digital agency BC Web Wise, is flourishing in this space, delivering world-class solutions and serves a respectable roster of clients.

Being a mentor, a dependable and dynamic leader, and trusted advisor are some of the roles that Chaaya plays as the founder of the agency to all her employees and clients.

Kaushik Mukherjee
COO & Co-Founder, SUGAR Cosmetics

Kaushik Mukherjee is the COO & Co-Founder of SUGAR Cosmetics – the cult-favourite makeup brand amongst millennials that has scaled faster than any other brand in the category over the last year. The brand is all set to clock 250+ Crores in revenues during the current fiscal.

Over a decade ago, Kaushik graduated from BITS Pilani with a Bachelor’s degree in Engineering with honours and postgraduate degree from IIM Ahmedabad in MBA/PGDM Business Management. He went on to work at the Investment Banking division, Financial Institutions Group at Goldman Sachs in the New York office. In 2010, he moved to McKinsey & Co. Mumbai office and assisted large-scale organizations across Asia, Europe and Africa in strategy and operations engagement. Kaushik was the co-founder and managing director of FAB BAG, India's largest beauty subscription service. After the successful venture with the women-centric venture, Kaushik co-founded SUGAR Cosmetics in 2015 with a single-point agenda of creating world-class makeup products with high-pigmentation that specifically catered to the Indian skin tone.

What stands out about Kaushik is his leadership skills and unshakeable confidence; his work is marked by meticulous attention to detail and consistent high quality. Under his leadership, the company has scaled faster than any other and is now one of the top 4 cosmetics brands in terms of sales contribution in the country. It has a physical presence of over 35,000+ retail touchpoints as of 2021 across 500+ cities and has a digital community of five million beauty enthusiasts across all platforms with its own website and mobile app getting more than a million unique visitors every month.

With his vision and mentorship, the brand has garnered extensive recognition and won numerous accolades over the last couple of years. In 2019, it won ‘The Economic Times’ - Promising Brand of the Year’; ‘Entrepreneur Awards’ Retail Startup of the Year’ and in the following years of 2020 and 2021 the brand has won ‘Images Retail Awards’; ‘Vogue Beauty Festival Awards 2021 in the best of makeup everyday warriors category’; ‘India Today’s Next 100 Entrepreneurs list’ along with ‘most trusted brand of the year award 2021’ and ‘most preferred brand of the year award 2021.'

As an esteemed voice in the industry and as an industry veteran in digital marketing and brand building, Kaushik has spoken on multiple forums and summits about how the startup leveraged social media influencers to build a formidable brand. On a personal note, he is also a fitness buff. Kaushik and his wife are also the first Indian couple to finish the grueling long-distance Ironman triathlon in Austria (3.8km swim, 180km cycle, 42.2km run) – which is widely regarded as the toughest single-day sporting event in the world

Anjali Krishnan
Consumer Experience Lead, Mondelez India & Bangladesh

Anjali Krishnan is the Consumer Experience Lead for Mondelez in India and Bangladesh. She comes with 18+ years of experience in advertising and marketing working with both agency as well as corporate organizations. She has extensive expertise in CPG business, building brands across paid, owned and earned media channels. Her role includes driving consumer experiences through connected journeys for brands to unlock business opportunities, lead digital excellence and data driven marketing strategy & deliver profitable and sustainable growth by improving marketing ROI.

Prior to Mondelez India, she was associated with well-known brands like Virgin Mobile India, TVS Motor Company, as well has leading agencies like Group M and Lintas, across key clients such as Hindustan Unilever, ITC and many more.

Anjali is passionate about the subject of clinical psychology especially in the realm of neuro-behavioral and neuro-developmental science. Her other hobbies include running, food blogging, and painting.

Dave Dolan
Chief Product Officer, Veative Labs

Dave has been teaching for over 30 years and holds a Masters in TESOL. After establishing an English school in Japan in 1993, his interests grew towards using technology to best serve the needs of students. He has worked in the development of digital books, LMSs and VR. Dave has looked outside the box for real solutions for real-world, educational needs, and brings that same approach to virtual reality. Hailing from Canada and based in Japan, he has taken on the role of Chief Product Officer with Veative, ensuring that educational needs remain a focus within the company.

Pragya Bijalwan
Chief Marketing Officer, Crompton Greaves Consumer Electricals Limited

Pragya is the Chief Marketing Officer for Crompton where she is responsible to developing winning brand proposition and adapt the brand to the ever evolving consumer needs. Her goal is to strengthen leading brand position in key categories and accelerate growth in new categories through meaning innovation supported by integrated consumer communications. Prior to joining Crompton in April 2021 Pragya has worked with Castrol India limited where she led product innovations, brand campaigns and technology based innovative solutions. Pragya brings with her strong knowledge on marketing across the value chain with consumers, influencers and channel partners with expertise in consumer insights, brand management, influencer advocacy, innovation and digital platforms development. She has an experience of both India and international markets like Australia, Singapore, Indonesia, Vietnam, Thailand and Middle East. To her credit she has several awards for brand & PR campaigns, performance marketing and also been recognized in the Top CMO list by Exchange4media and StartupLanes.

Pragya is an alumnus from IMT, Ghaziabad batch of 2004.

Shankar Iyer
Associate Director- Marketing, Perfetti Van Melle India Pvt. Ltd

Shankar is a result-oriented & award-winning marketing professional (in both capacities as an individual & with leading teams) with international FMCG experience. ( Overall experience of over 15 years spanning India & the UK)

He has experience of building as well as nurturing some iconic confectionery brands like Center fresh, Mentos, Alpenliebe Juzt Jelly & Smint which are not only loved locally but globally as well.

Shankar is a consumer marketer at heart and can put the consumer/shopper first in all what he thinks and in how he inspires his team and agency partners.

In the last 20 months, Shankar & his team have been awarded over 100 prestigious marketing excellence awards (national as well as international) which include MMA Global, MMA APAC & Economic Times Shark Awards for commercial and marketing excellence work. Along with his love for building brands, he also excels at building and coaching winning teams and inspires collaboration in cross-functional business scenarios.

David Dahan
Worldwide Managing Director, Ogilvy & Managing Director, WPP@UNILEVER

David Dahan has lead agencies and global client operations for the past ten years in London, Australia and Singapore. Prior to that he was a brand and communication strategist.

Over his twenty years of experience, David worked on very iconic Brands such as Dulux, Mercedes-Benz, J&J, Gillette, Emirates, Hublot and many brands from Unilever – Dove, DiG, Axe, Clear, Hellmann’s and most recently, Pond’s, Vaseline and Comfort.

David is particularly proud of the work he has done on Dove and its Campaign for Real Beauty which is now a case study in terms of inclusive, empathy-driven, brand marketing that tripled the size of the brand.

Sudhanshu Vats
Deputy Managing Director, Pidilite Industries Limited

Sudhanshu Vats is the Deputy Managing Director at Pidilite Industries Limited.

An alumnus of IIM Ahmedabad, he has a career spanning 30 years across the FMCG and Media sectors with a track record of propelling significant business growth and creating long-term value for all stakeholders of the Company.

Sudhanshu Vats was the Managing Director and CEO at EPL Limited. Under his leadership, the company grew in double digits in FY 21 despite Covid19 headwinds. His clearly articulated strategy of “Leading the Pack” with Sustainability at its core and well-defined 5 Must Win Battles will help EPL maintain its strong run in the years ahead.

He spent eight years as the MD and Group CEO of Viacom18 Media Private Limited. He profitably grew the company 3X to $600 mn. By building a strong portfolio of Direct to Consumer Digital offerings under Voot brand and strengthening Data Science and Analytics capability, he has future proofed the media company that is admired for its culture, quality of talent and progressive people policies.

He spent about 20 years at Unilever in India in sales, marketing and general management roles. His last role in Unilever was VP Laundry (South Asia) and Global VP – Radiant brand. During his long tenure at Unilever, he shaped many popular household brands, most notably Lipton, Vim, Wheel, Surf, Rin, Lifebuoy and Lux.

During 2004-2005, Sudhanshu worked with BP in India as Vice President of Marketing and led the Castrol Master brand re-launch.

He has been the Chairman of the National Media and Entertainment Committee of CII, Vice President of the Indian Broadcasting Foundation and Director at the Broadcast Audience Research Council. He is on the board of ASCI. He is also on the Global Advisory Board of Columbia University, New York.

Sudhanshu is an inspirational leader and mentors a lot of young CXOs, many of whom started their careers with him. He is a Sub 4 hours marathon runner. Education is his giving space. He serves on the advisory board of a number of NGOs.

Nitin Mathur
Co-Founder and COO,

Nitin Mathur is the co-founder of, where he leads the business, strategy and product management functions. Nitin has close to 10 years experience in the digital space, with 91mobiles being his third venture. He is a maths graduate from Hindu College in Delhi and holds an MBA from the Indian Institute of Management, Calcutta.

Niraj Ruparel
Head Of Mobile & Emerging Tech, Group M

Niraj Ruparel heads Mobility Solutions and Emerging Tech at GroupM India and is the Emerging Tech Lead for WPP in India. His substantial experience in Mobile Marketing, Metaverse Marketing, Voice Marketing, XR Marketing, Consumer Platforms, Brand communications, and Marketing Analytics has enabled WPP agencies and clients in India to build cutting edge tech solutions.

He has been recognized as one of the TOP 40 RISING TALENTS in Asia Pacific by Campaign Asia Pacific. He has been named in the list of TOP Digital Marketing leaders in 2022 by CMO Asia.

Niraj has also been named in the list of TOP 25 MOBILE MARKETING LEADERS in the country by World Mobile Congress and was a part of India TV’s Powerful Influencers 2020. He is the jury member for the renowned award forums i.e. MMA Smarties, E4M Maddies, IDMA etc.

His creative technology work has won FOMG, WARC, Cannes and I-com Data Creativity Awards lately.

Vasuta Agarwal
SVP and GM, Consumer Platform Advertising, InMobi

Vasuta is the SVP and GM, Consumer Platform Advertising at InMobi. She is responsible for leading ad monetization for all consumer properties of InMobi group globally. Prior to this, she was MD for Asia Pacific region responsible for the P&L and business for India, Southeast Asia, Japan, Korea, and ANZ markets driving consistent scale and growth over 3+ years.

She has featured in the Economic Times' 40 under 40 List for 2021', Campaign Asia "40 under 40 Class of 2021", Campaign Asia "Women to Watch 2020" list, among the "Top 50 Influential Women in Media and Marketing in India" for 3 successive years since 2018 and in the "Economic Times Women Ahead List" for 2018.

She has been with InMobi, one of the first start-ups and unicorns to go global from India, for over 10 years and has worn many hats in her time there from Founders’ strategy to product to business roles. Before InMobi, she was at McKinsey as a management consultant and with Intel as a chip design engineer. She is a graduate of BITS, Pilani, and the Indian Institute of Management, Bangalore.

Neharika Talreja
Head of Connections, Danone

Over two decades of experience across technology, FMCG, Pharma and managing diverse portfolios. As a digital lead helping brands digitally transform and create Consumer Value Journey experiences to drive business growth.

I currently lead Digital Strategy, Strategic Partnerships, Media, Influencer Marketing, CRM, ecommerce integrations, service innovation and Careline at Danone India. Along with the digital mandate I also lead inclusive diversity for Danone. Part of the core ISEA project team working on the service innovations, Media efficiencies, Influencer modeling to drive best practices across region.

I am passionate about the evolving digital consumer engagement experiences. When I am not connected virtually I love listening to music, workout, food, reading and dogs.

Favorite quote – Its always Day 1

Amit Doshi
Chief Marketing Officer, Britannia Industries

Amit Doshi was appointed as the Chief Marketing Officer at Britannia Industries Limited on 17th January 2022. He is a marketing and sales leader with 19 years of diverse business & capability building experience in key innovation, brand marketing, digital, sales, and customer development roles. In his previous assignment, he was Director, Marketing, and part of the Indian leadership team and Asia-Pacific marketing leadership team at Lenovo. He has also worked with Perfetti Van Melle in the past. Amit Doshi has gained experience in Consumer (B2C), Enterprise, Small & Medium Business (SMB), and Tablet business units at Lenovo and brings a valuable understanding of consumers and markets across product categories.

Sujay Ray
Head Digital Marketing - Professional Products Division, Loreal India

Digital native with 16 years of professional experience in digital marketing, brand & media strategy, and e-commerce. Over the years I have worked across multiple industries; (FMCG, Media, and Telecom) and have scaled businesses and managed P&L. As a manager I possess the requisite leadership skills to manage and work in large matrix structure teams across multiple regions.

Jahid Ahmed
Vice President and Head - Digital, Content and Social Media Marketing, HDFC Bank

Jahid Ahmed is an astute Digital Marketing professional with over 14 years of experience in the BFSI sector. He has been instrumental in institutionalising Data driven Digital Campaigns, Mar-Tech and Transformation set ups across various BFSI organizations. One of the early adopters of Content led marketing, he has used content strategies to drive brand salience and consideration The winner of CMO Asia's ‘Top 50 most influential Marketing Professional' in BFSI Category, he is also an ardent Digital evangelist, speaking in multiple forums like IAMAI, Adobe Symposium, Facebook community, Exchange 4Media forums, etc

Jahid is currently heading Digital and Content Marketing at HDFC Bank where he looks after Online Acquisition ,Website innovation, Analytics, Social Media listening and Content marketing. His Digital Mantra is to drive hyper personalised relevance in customer's digital journey by seamlessly weaving Channel Orchestration, Design and Tech innovation.

Ankit Desai
Head- Media & Digital Marketing- India & Global Centre of Excellence, Marico

Ankit is a media professional who has worked in various profiles in media across the publisher, media agency, broadcaster & the advertiser domains.

He started his career with Dainik Jagran as part of their national sales team. His next job with MindShare Fulcrum gave him exposure to cutting-edge work on media and in-particular digital with HUL’s portfolio of brands, after which he moved to NDTV to be part of the team which launched their general entertainment channel, NDTV Imagine, as part of the Marketing team.

His last stint with Disney+ Hotstar focussed on driving strategic initiatives to build a long term revenue roadmap for the platform.

He currently works at Marico Ltd. as Head of Media & Digital Marketing - India & Global Centre of Excellence"

Reethika Nair
Head of Marketing - eChannels, Dr Reddys

Reethika comes with a rich mix of being in the industry for 17 years. She brings with her the right mix of exposure between the agency side and the marketing side.

She has worked with marketing teams of companies like Kimberly-Clark, World Gold Council & is currently with Dr Reddys Laboratories.

She has also been part of agencies like Interactive Avenues, GroupM & Starcom in the past.

Santosh Iyer
Vice President - Sales & Marketing, Mercedes-Benz India, Mercedes-Benz India

Santosh Iyer is currently associated with Mercedes-Benz India as the Vice-President, Sales & Marketing and the Member of the Leadership Team. He has been associated with MercedesBenz for a decade and has headed several important functions in the company. Santosh has more than two decades of diverse experience in the Indian automobile industry, spreading across sales, marketing, retail, customer service and corporate affairs.

Prior to his currently role, Santosh was responsible for the Customer Services, Corporate Affairs & CSR functions at Mercedes-Benz India. He played an important role in driving ‘service differentiator’ as the key parameter towards achieving service excellence and customer loyalty. Under Santosh’s stewardship, Mercedes-Benz India significantly increased its Customer satisfaction scores and topped the J.D. Power CSI rankings for two years in a row.

During his earlier stint as the Head of Marketing Communications, CRM & PR; he led some of the most exciting brand campaigns and digital outreach programmes. A MBA from University of Applied Sciences Konstanz-College of Technology, Business and Design; Santosh loves playing golf, traveling and is a self-confessed foodie.

Kamal Bali
President & Managing Director, Volvo Group, India

Kamal has been spearheading reputed Indian & multi-national organisations as President & CEO for two decades now. He is currently the President & Managing Director of Volvo Group, India, a role that he took on in April 2014.

Kamal is based in Bangalore, is an alumnus of IIT Roorkee, and has an illustrious career spanning 40 years, largely in automotive and engineering industry

In December 2019, Kamal was Knighted and awarded one of Sweden’s highest honours in the Royal Order of the “Polar Star: Commander” by Their Majesties, the King and Queen of Sweden for his untiring support to the Swedish commerce & industry in India.

Respected for his values’ based leadership and strong ethos, he is also the recipient of the prestigious “2019 Machinist Lifetime Achievement Award” by the Times of India Group for his outstanding contribution in the field of Manufacturing.

Featured in '2021 Star List' by The Machinist publication and felicitated as one of the Top Industry Leaders in India. Felicitated with Economic Times Inspiring CEO 2021 Award.

A thought leader, Kamal also wears governing council and board of director hats with distinguished institutions from industry, academia and public sector, including the following

  • Chairman of the Board, Swedish Chamber of Commerce India (SCCI)
  • Deputy Chairman of Confederation of Indian Industry Southern Region
  • National Council Member of Confederation of Indian Industry
  • Board Member of Volvo Financial Services India
  • On the Board of Invest Karnataka Forum (IKF)
  • Independent Director on the Board of the Commercial entity of Department of Space, Government of India
  • Member of the Board of Governors, Indian Institute of Technology - Gandhinagar
  • Board Member of Xavier Institute of Management (XIMB) as well as a few other premium management institutions.

Siddharth Dabhade
Managing Director, MiQ India, China & SAARC

Siddharth Dabhade is a luminary of the technology and internet industry with over 21 years of experience across management, business development, digital marketing, key customer relationship management and business advisory roles with global technology giants.

As Managing Director, Siddharth is responsible for the growth of MiQ’s programmatic and analytics solutions, relationships with brand and media agencies, revenue growth and P&L management and strengthening the company’s leadership position across India, China and SAARC countries. He is also a part of the global operational board, and helps drive the global strategy and operations for MiQ.

Prior to joining MiQ, Siddharth held a variety of technology, business development and management roles with industry giants such as Google, Microsoft and IBM, with his most recent position leading the Indian business of global retail technology and advertising leader, Criteo. At Google he scaled the business 11x, and at Criteo he made India region as the fastest growing region for Criteo worldwide with innovations on mobile/apps solutions.

Siddharth is a post graduate in Business Management from IIM Calcutta, has an MBA in International Business from IE Business School, Spain and a B.Tech from IIT Bombay.

Known for his leadership and team building in the various roles he has led, Siddharth has undertaken and excelled at various organization level leadership programs.

Having distinguished credentials in organizational leadership and team management, Siddharth has keen interest in sports and practicing mindfulness.

Vishal Singh
India GM & Global Commercial VP, Moca Technology Limited

Vishal is Marketing Expert and Business Leader with 20+ years of experience in Brand Management, Business Strategy, Digital Marketing, Media Sales, Media Strategy Development, Business turn-around leadership with world-class businesses. Across various role of Brand Head and Marketing head, he has been instrumental in launching Telecom and Media brand portfolios across different markets of India; 3G services in the country, a FM Radio brand and Indian Railways Helpine Number to name a few. Few of the companies he has worked are Idea Cellular, Big FM, Times Group, Spice Group and GroupM.

He Brings extensive experience to drive business in both challenger and leadership positions in markets with highly competitive heat. Vishal has led teams to turn around core businesses; launch innovations; strategically re-structuring portfolio and go to market channel mix to drive business growth. He has been part of multiple award-winning brand campaign; spearheading ATL & BTL activities from inception to closure with a clear focus on Profit Centre Management; achieving goals successfully with strong Work Ethics, Business Acumen and Relationship Management skills.

Passionate about people, brands and business. Vishal believes in building winning businesses with a strong reason to compete in the market place. His mantra is winning the hearts of consumers with purposeful brands that add real value to people's lives. A High Bias-for-growth leader with ability to envision & drive diverse, multi-functional teams to deliver outcomes in complex challenging situations.

Amit Doshi
Chief Marketing Officer, Britannia Industries

Amit Doshi was appointed as the Chief Marketing Officer at Britannia Industries Limited on 17th January 2022. He is a marketing and sales leader with 19 years of diverse business & capability building experience in key innovation, brand marketing, digital, sales, and customer development roles. In his previous assignment, he was Director, Marketing, and part of the Indian leadership team and Asia-Pacific marketing leadership team at Lenovo. He has also worked with Perfetti Van Melle in the past. Amit Doshi has gained experience in Consumer (B2C), Enterprise, Small & Medium Business (SMB), and Tablet business units at Lenovo and brings a valuable understanding of consumers and markets across product categories.

Amit Jain
Head- Marketing & PR, Volvo Car India

Head of Marketing & PR with Volvo Car India. A thorough marketing professional having worked with renowned global organizations across consumer electronics and automobile sector in the past 19 years. Amit has a fine sense of understanding business objectives and knack of developing effective marketing strategies.

Amit is a firm believer of having a single-minded focus on customer and keeping him in the core of every business strategy. Amit loves working with people of diverse experience making him learn different aspects of customer understanding.

In his current capacity of marketing and PR head at Volvo Cars in India, he has successfully spear-headed the brand’s impactful presence in the luxury car segment and has been able to position Volvo Cars in the thought leadership space in India.

Sumeli Chatterjee
Head Integrated Marketing Experience, The Coca Cola Company

Sumeli Chatterjee leads integrated marketing communications & experiences at The Coca-Cola Company, for its India & Southwest Asia markets. Holding an experience of over two decades in driving the growth of brands via innovative marketing & commercial strategies, Sumeli has worked with companies spanning across sectors such as FMCG, media, as well as entertainment.

Creating strong consumer centricity and building a profitable brand portfolio is what Sumeli excels at, from The Coca-Cola Company, to youth-centric TV channel MTV, to leading Indian media house 'The Times of India', she has led end-to-end projects across the business spectrum, including digital transformation, profitable IP creation, new business ventures and impactful campaigns & launches. In fact, many of these initiatives have won recognition across Cannes Lions, Global Advertising Design & Digital Awards (D&AD), Clio Awards, etc. across her career so far.