Categories Name : MOBILE and TABLETS

Sub-Category : Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.

Entry Name (Campaign) : #Game Stamina Ka - A movement against Gender Norms in Cricket

Results

• IN GAMING:
  -100 Mn+ minutes of gaming sessions recorded
  -100k+ increase in female registrations on WCC3
  -3 Mn+ user data (1P) collected and retargeted
• ON SOCIAL:
  -1.14bn+ views across MX Takatak and Instagram
  -25k+ user generated videos with 35k+ positive comments and 50K+ uses of #GameStaminaKa
• BASIS BRAND LIFT STUDY:
  -2200BPS increase in brand awareness
  -56% audience resonated with brand message of ‘Game Stamina Ka’
  -2800BPS increase in trials post activity
  -27mn worth organic PR received