Categories Name : MOBILE and TABLETS

Sub-Category : Best Campaign- Use of Mobile and Mobile Monetization

Entry Name (Campaign) : Dell - Click 2 WhatsApp Campaign

Main Creative URL : https://docs.google.com/presentation/d/13ZB_DrqOLgov1dY1r8v3K0Pj2DEez023/edit?usp=share_link&ouid=108580325299376831193&rtpof=true&sd=true

Results

The C2W campaign received a tremendous response and was widely accepted by the SB audience as it directly addressed a key concern of this TG which was personalised support at the tap of a few buttons.
There were nearly 60 unique WhatsApp chats recorded each day under this campaign with an 18% conversion rate being recorded by the brand.
There has also been a staggering Quarter-on-Quarter growth in key metrics such as queries growing by 28% while revenue saw an uptick by 42%. The Unit Sales also grew by 40% leading to an increase in Revenue per customer by a whopping 91