Categories Name : MOBILE and TABLETS

Sub-Category : Best Multi Mobile Channel Campaign

Entry Name (Campaign) : 5Star Everywhere

Results

The campaign resulted in a significant 35% increase in sales as compared to the same duration the previous year The Campaign noted 71% positive sentiment with an appreciation for the idea and execution on Social
Social media banters with Paytm, Swiggy and Dunzo helped in delivering 8.6Mn organic impressions with a reach of 7.1 Mn
The entire campaign garnered 700K+ organic interactions on social media
Garnered Earned PR worth 103K USD i.e 7X the value of the paid PR
Seeding of few memes snowballed into a social media storm making 5star as hot and trending topics on social across 3 days