Categories Name : SEARCH and PPC CAMPAIGNS

Sub-Category : BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY

Entry Name (Campaign) : Organic Growth Marketing for HDFC Bank by Puretech Digital

Results

Organic Business Performance:
o 32% growth in traffic
o 30% growth in form completes
o 57% growth in account opens
o 15% growth in contribution to overall traffic
o 38% growth in conversion rate

Non Brand Traffic Share on Mar’23 (HDFC Bank vs Competition): (Source: Semrush)
Sr. No. Banks Traffic Generated (Non-Brand Keywords)
1 HDFC Bank 178.3K
2 ICICI Bank 128.7K
3 Bank of Baroda 118.1K
4 IDFC First Bank 94.9K
5 SBI Bank 85.5K
6 Kotak 47.6K
7 Axis Bank 41.0K
8 Union Bank 23.0K

Non Brand Keyword Ranking performance as on Mar’23 (Source: Semrush)
Sr. No. Ranking Positions (No of Keywords) Position 1
1 HDFC Bank 117
2 ICICI Bank 49
3 Bank of Baroda 28
4 Axis Bank 23
5 SBI Bank 23
6 IDFC First Bank 8

Sr. No. Ranking Positions (Search Volume) Position 1
1 HDFC Bank 608.7K
2 Bank of Baroda 352.5K
3 ICICI Bank 243.5K
4 SBI Bank 49.9K
5 IDFC First Bank 41.3K
6 Axis Bank 8.7K