Categories Name : SEARCH and PPC CAMPAIGNS

Sub-Category : BEST PPC

Entry Name (Campaign) : InMobi & Angara – Angara Boosts Conversion Rates by 37.4X With Microsoft Advertising

Results

Angara had two goals with its international expansion: To increase brand awareness and drive consumers further down the funnel for consideration and purchase. The brand decided to leverage Microsoft Advertising's exclusive reach across markets to identify high-intent audiences who were searching for distinctive jewelry designs online.
Having identified its core audience, Angara took the next step to create compelling ad experiences on the search engine results page (SERP) using a new ad format—Multimedia Ads. In combination with a rich shopping feed, Angara captured customers’ attention with engaging visual ad formats at the top of the SERP, which facilitated higher engagement and more quality conversions.
While the automated bidding strategy on MSA ensured the spend optimization, the location-based advertising on the platform targeted top audiences by a specific area, from cities to states and countries, ensuring maximized reach. This impacted Angara’s global footprint immensely, increasing conversion rates by 45%, YoY. Furthermore, with dynamic remarketing campaigns, MSAN was instrumental in delivering a 12% incremental conversion rate.

To further strengthen its presence as a global jewelry brand, Angara had to tackle shifting customer preferences and buying behavior in a highly competitive market. With multimedia shopping ads and dynamic remarketing, the brand maximized ROI, as made evident by the post-campaign lift measurement study.
Segmenting an exposed group of people who saw the ads and a control group that didn't, MSA measured the lift in search behaviour, site visitation and conversion. An impressive 4.5x increase in brand search rate was recorded, along with a 3.3x increase in domain visitation rate and a whopping 37.4x increase in conversion rate.