Categories Name : SOCIAL MEDIA

Sub-Category : Best Use of Social Networks/ Social Media

Entry Name (Campaign) : Oh My Dog!

Results

Rohit Sharma’s Twitter prank translated into a massive campaign reach of over 44 million. The campaign video got over 10 million views in the first month which has since doubled. There was a 3.3x improvement in the brand’s website traffic with the product landing page getting 200K. The overall brand funnel improved by 39% on awareness and 15% in preference, and 95% of pet owners showed a higher willingness to buy all General Insurance from Future Generali. The pet insurance product also impacted overall brand health – 93% believed that Future Generali is an Innovative brand. Future Generali was able to sell 25,000 plus policies in months following and is the highest-selling pet insurance in India. The campaign got an overall engagement rate of 34% and earned PR value worth INR 170 Million in coverage press and social media.