Categories Name : SOCIAL MEDIA

Sub-Category : Best Use of Social Networks/ Social Media

Entry Name (Campaign) : Mantra Masala: #TryMantra Campaign

Results

Though we had to execute this campaign in a very non-metro and non-Influencer Market, considering the region-specific approach and the targeted priority markets for these masalas, still our Campaign clearly outperformed the estimated KPIs withing the given budget in a span of just 7 days.

Overall achieved numbers were:
Committed Video views were- 5.2M & Achieved video views were- 8.6M+
Reach- 7.5M+
Engagement- 278K+