Categories Name : SOCIAL MEDIA

Sub-Category : Community Engagement / Community Building and Most Effective Social Listening

Entry Name (Campaign) : Cadbury Celebrations - #ShopsForShoppless

Results

-19% growth in overall business over last Diwali 2021
- Online sales generated at ROI of 2.86 attained vs 2.17 planned
- 3.5k+ hawkers onboarded across 10 key cities
- 3.2 million unique scans led visitors to the microsite
- Almost 1,00,000 unique shoppers registered on our platform
- Over 60% visitors discovered hawkers around them
- Meta platforms delivered a viewership of 24% against a benchmark of 5%
- YouTube viewership scored 24% against last year’s benchmark of 20%