Categories Name : SOCIAL MEDIA

Sub-Category : Best Use of Topical Posts in a Campaign

Entry Name (Campaign) : Spotted a mysterious walker in the skies of goa

Results

More than 10 MN views on Social Media in less than 48 Hours , YouTube garnered 10 MN Views (15 secs video) and 25 MN Reach YT Bumper (6secs) 27 MN views , Instagram with 13 Mn Reach and 2 MN Video Views, PR & Advocacy achieved 20 MN Reach compared to targeted reach of 10 MN, which is 2X more, Influencer Engagement achieved reach of 3.6 MN, Spike in search volume by 25%, Brand Lift Survey – 
8% Lift in Awareness
7% Lift in Message Association
2% increase in purchase intent, 

Spont Increased from 33% to 39%, TOM (Top of Mind Awareness) increased from 18% to 24%, P1M (Past 1 Month) increased from 24% to 26%, Sales increased by 75% in same period over last year