Categories Name : SOCIAL MEDIA

Sub-Category : Best Use of Influencer Marketing

Entry Name (Campaign) : Bank of Baroda SUNRUN 2.0

Results

To motivate, inspire, encourage, and engage Bank’s customers along with the entire fitness community, Mirchi could not look further than the ultimate athlete/celebrity PV Sindhu who is also the Brand Ambassador of Bank of Baroda to influence people to be a part of this fitness initiative. With “Experience the Runner’s High’ theme, Mirchi created engaging content with the brand Face along with Mirchi RJs across digital, radio and On-ground mediums to drive participation and promote SUNRUN 2.0. The promotion kickstarted with Digital Creatives on Social-Media and popular Ticketing Platforms to drive participation We Got Fitness Celebrities On-board to speak about the event Mumbai’s most popular RJs got the city talking about SUNRUN 2.0 via with their Jock Talk! The creative content was also posted on Social media Handles by Mirchi RJs and PV Sindhu, that helped in gaining massive engagement and traction for this health & fitness initiative. With the encouragement of India’s favourite sports icon and city’s most loved RJs, customers, employees, professional runners, young and young at heart fitness enthusiasts gathered in huge numbers for the run. On-Ground we Created Reels, gave fitness challenges, felicitated the runners, and even Danced with them to make sure that the participants are engaged & motivated at SUNRUN 2.0. Anurag Kashyap, present at the venue could not resist to click a selfie with the star icon and promote the event. The event was featured on prime-time news across broadcast & print mediums. [byte plays] With Participation of Mumbai’s most popular RJs, Fitness celebrities, Radio, Digital and On-ground promotion, and most importantly the charm and charisma our National Icon PV Sindhu, we got over 4000 runners participating just from Mumbai & encouraged the entire nation to be fit, active & healthy!