Categories Name : SPECIAL AWARDS

Sub-Category : Breakthrough Technology as Part of a Campaign

Entry Name (Campaign) : Volvoverse

Results

• Annual sales target achieved within minutes
• 31.5 Mn cumulative reach
• Exceeded booking target by 3.5x
• Generated PR worth 35 Mn (INR)
• Volvo website traffic witnessed jumped by 2.5X
• Renowned KOLs like Jaspreet Bindra, Roshan Abbas, and Ambi MG Parameswaran heightened the conversation
• Popular auto journalists, Volvo dealers & employees across the country witnessed the historic launch
• ~ 380+ media publications covered