Categories Name : SPECIAL AWARDS

Sub-Category : Location-based or Proximity Marketing Campaign of the Year

Entry Name (Campaign) : Power Off Luminous ON - Bijli Gul 2.0

Results

Our creative approach yielded remarkable results, with a threefold increase in click-through rate (CTR) compared to the industry standard for standard creatives. This heightened engagement clearly demonstrated the efficacy of our messaging and its resonance with our audience, sparking their interest and encouraging further exploration.

Our digital efforts drove substantial traffic, attracting 1.7 million visits to our website. This provided users with a deeper understanding of our offerings and value propositions. Notably, our personalized creative interventions during power cuts resulted in the Store Locator feature attracting the attention of 102,000 visitors, reflecting their genuine interest in locating our physical stores.

Most significantly, our campaign achieved an impressive 11.2% uplift in brand sales during the campaign period. This exceptional result underscores the campaign's effectiveness in driving conversions and generating tangible business outcomes. By strategically targeting our intended audience, capturing their attention, and inspiring action, we successfully translated our marketing endeavors into significant business growth.

These results exemplify the potency of our integrated marketing approach, leveraging diverse channels to maximize reach and engagement. Whether through mobile notifications, OBD calls, website visits, or store locator interactions, each touchpoint played a pivotal role in orchestrating a comprehensive and impactful campaign. By consistently delivering compelling messaging and immersive experiences, we not only fostered brand awareness but also wielded significant influence over consumer behavior, ultimately driving sales.

In conclusion, remarkable reach, engagement, & conversion metrics of our campaign validate the effectiveness of our strategic approach. Through adept utilisation of multiple channels & the creation of compelling experiences, we achieved outstanding outcomes, leaving an indelible impact on brand sales.