CASE STUDY

E14. Most Effective App for Consumer

Categories Name : SPECIAL AWARDS

Sub-Category : Most Effective App for Consumer

Entry Name (Campaign) : PLANET App by L&T Finance

Results

The PLANET App from L&T Finance has transformed the finance industry with its innovative and user-friendly approach. The app provides a convenient solution for all loan-related needs, including consumer loans and servicing. It boasts a user-friendly interface and advanced technology, making it stand out in the market.
The app's primary USP is its seamless consumer loan approval process, offering a quick and hassle-free experience. Users can apply for Consumer Loans with minimal documentation, faster approval, and loan disbursal in just 7 mins. Similarly, the app provides a fully digital experience for Two-Wheeler Loans, with loan disbursal in just 5 minutes.
The app also offers convenient loan payment options, including UPI, Debit Card, Net Banking, and Wallet, allowing users to make payments quickly and easily. Users can also access loan documents, view their loan details, transaction history, and repayment schedules with ease.
Security is a top priority for the PLANET App, with four-digit PIN and biometric login options ensuring only authorized users can access their accounts and perform transactions. The app also offers other features such as credit score check, wellness insurance plan, and mandi price feature.
With over 2.8 million downloads and positive ratings on Google Play Store and App Store, the app has made customer onboarding seamless and facilitated INR 1500 crore so far. The app functions as a geo-agnostic sourcing and servicing channel, making it easier for customers to use it regardless of their location. The app has collected over Rs. 200 crores while servicing more than 35 lakh interactions.
The PLANET App has transformed the finance industry by providing a seamless user experience and a variety of features that make loan-related transactions easier and more convenient. The app's success is evident from its popularity and positive reviews, making it the most loved app in the BFSI category.