Categories Name : SPECIAL AWARDS

Sub-Category : Best Omni-Channel Campaign Management & Marketing Automation

Entry Name (Campaign) : Cetaphil's Parenting Ki Nayi Parampara in association with mediasmart

Results

mediasmart's omnichannel targeting capabilities, including their CTV Household Sync Technology, empowered Cetaphil to deliver a seamless and integrated shopping experience to its target audience, resulting in the resounding success of their multi-faceted campaign, "Parenting ki nayi parampara."
With a high VTR of 93% and CTR of 1.26%, the campaign reached more than 5 million Indian women, generating top-of-mind brand awareness and engagement. The campaign's success was further exemplified by over 185,000 website visits, with an average time spent of nearly two minutes and a bounce rate of 31%. This performance was validated by the Brand Lift Study, which revealed that the campaign had a significant impact on purchase intent, brand favorability, aided awareness, and message association, resulting in a comprehensive victory for the brand in both online and offline aspects.
mediasmart's proprietary solution - CTV Household Sync Technology allowed Cetaphil to deliver programmatic ads to consumers on their large screens and retarget them on their mobile devices, creating an impact that drove brand storytelling, brand awareness, and engagement. The campaign's success was further amplified by the highly targeted audiences, derived from a combination of online and offline signals, and targeted across publishers on mobile devices. By leveraging innovative technology, the campaign delivered an excellent outcome, reaching millions of Indian mothers with its message on the importance of skincare as a bonding experience between mothers and children. Overall, Cetaphil's "Parenting ki nayi parampara" campaign is a testament to omnichannel targeting capabilities' effectiveness and cutting-edge technology's power to drive brand connect, awareness, and growth.