Categories Name : SPECIAL AWARDS

Sub-Category : Best Data-Driven Marketing Strategy

Entry Name (Campaign) : Using Data to deliver Hyper-personalised Experiencess

Results

Tata Communications is a Digital Ecosystem Enabler with a focus on delivering exceptional user experiences for customers across various industries. Enhancing users' digital journeys begins with enhancing their user experience. Our focus on identifying and segmenting users has enabled us to create custom-made solutions for each individual user. We achieved this by integrating data from IP reveal tools through custom APIs with VWO, and segmenting users based on their region, industry, account, and contact information.
To further enhance the user experience, we implemented a website chatbot (DRIFT) to deliver an assisted journey through hyper-personalised contextual messaging.
The level of hyper personalisation that we offer is truly superior, with DRIFT addressing known users by name and firing a playbook tailored to their specific segment. We utilise industry-leading tools such as Demandbase and Clearbit to ensure that each user receives a highly personalised experience.
Actual impact to Business:
We have generated $34 million USD worth of opportunities with a 10% year-on-year growth in leads and an incredible 55% year-on-year increase in demand generation
2400 leads generated from the website alone
718 marketing qualified leads generated of which 256 are sales qualified leads with a win %age of 59%
Leading into Actual Converted Value (ACV) of 33.96%