Categories Name : SPECIAL AWARDS

Sub-Category : Best Digital OOH Campaign

Entry Name (Campaign) : #StrangerThings - A Rift that Opened The Upside Down Universe

Results

With Stranger Things-4 setting new records, it was imperative to credit the demons from the Upside-Down world who helped the franchise become the No1 series on Netflix based on total hours watched.
The 3D monster took away the cherry on the cake, with the spotting that people will never forget. It was shocking yet fascinating for people to come across the Stranger things Monster while they were inside the Mumbai Mall.
This event not only created headlines but was also carried out by major media houses as one-of-a-kind innovation.
Gaining more and more popularity such events, Stranger Things-4 set the record as the No1 series on Netflix based on total hours watched. The MAUs increased 25%. Netflix even crashed due to high traffic caused by Stranger Things release