Categories Name : SPECIAL AWARDS

Sub-Category : Best Integrated Media Campaign - Corporate

Entry Name (Campaign) : #SalaamMSME

Results

To address the gap of MSME sector and to commemorate the significance of the International MSME Day, ICICI Lombard introduced a first-of-its-kind service to celebrate the spirit on MSME sector by securing them from business risks so they can continue to play their key role in growing the economy, driving major contribution to the GDP, employment and nation building
• Use of state-of-the-art AI and big data analytics to enable faster decision-making and aid claims payments.
• Unique facility will empower MSMEs to manage unwarranted situations arising from any mishaps and have a hassle-free, digitally seamless experience to continue business operations unabated.
• New 360-degree campaign ‘#SalaamMSME’ to celebrate the indomitable spirit of Micro, Small and Medium Enterprises.
• The film is hard hitting and shows the latent Total leads generated – 21760 Product wise lead growth GHI +40% | MST +25% | PIMR +134% | WC +11% Average Lead cost (Group Health Insurance): reduced by 25% (from Rs. 1844 to Rs. 1383)