Categories Name : SPECIAL AWARDS

Sub-Category : Most Effective Use of Digital Analytics

Entry Name (Campaign) : Flipkart X boAt: A Smarter Launch for a Smarter Watch

Results

- Achieved a 2X increase in DRR compared to BAU months
- Generated an 80% GMV increase for the brand
- Increased its share of voice by 50%,
- Experienced a 10X increase in search queries