Categories Name : SPECIAL AWARDS

Sub-Category : Best Media Campaign – Gender Parity

Entry Name (Campaign) : Vim Black. Fake Product. Unreal Impact.

Results

We got social communities, industry leaders, leading platforms to debate about this unacceptable behavior seeded in prejudices. Economic Times, no. 1 financial daily sparked a conversation The prestigious CNBC FICCI, Federation-of-Indian-Chamber-of-Commerce, stage, with state ministers, corporate India discussed this. Social Impact
- 330 million INR earned media for 35 million paid media.
- 10X earned media impact in 72 hours.
- Organic CNBC coverage 28 million. FICCI stage.
- Organic Economic Times editorial coverage – 4.2 million.
- 150+ million views and impressions on Instagram.
- +150 press articles – 95% organic.
- 1000+ memes in hours of launch.
- +5000% increase in search trend on Google.
- +1 million Instagram searches for Vim page.
- 20%+ engagement on branded content --- 6X that of industry standards.
- 93% positive conversations.
- Women care for brands that care for them - Improved 200 bps on “Brand I trust” attribute on brand track.