CASE STUDY
E7. Campaign with the Best ROI
Categories Name : SPECIAL AWARDS
Sub-Category : Campaign with the Best ROI
Entry Name (Campaign) : Love Dangal
Results
Very High ROI: 94% viewership growth in the telecast slot basis previous 8 weeks.
6 lacs plus participants which is over 2.5 times that of last year making it the most participated initiative of ZEE Biskope
8.4 mn reach on social
14.7 mn impressions on social