Categories Name : SPECIAL AWARDS

Sub-Category : Campaign with the Best ROI

Entry Name (Campaign) : Kellogg’s taps the power of quick commerce

Results

Kellogg's achieved 16x higher ROAS and 3x higher media-driven sales. The campaign’s CTR increased ∼5x – from 0.43% to 2.81%, with Bigbasket as a top revenue generator. What’s more, the brand was able to maintain their market dominance and become an established part of consumers’ breakfast routines.