Categories Name : SPECIAL AWARDS

Sub-Category : Best Digital Innovation

Entry Name (Campaign) : Baat Ghar Ki 2.0

Results

• The campaign reached out to 200MN people
• Garnered 350MN+ video views across all Baat Ghar Ki content
• 225% increase in brand searches
• 60% of consumers successfully associated UltraTech Cement as an ‘Expert Home Building Companion’
• 15% lift in brand recommendation score surpassing past benchmarks
• 89% lift in the brand message recall.
• 450MN+ audio impressions in rural India
• Received more than 0.5MN missed-calls from IHBs to share their stories