Categories Name : SPECIAL AWARDS

Sub-Category : Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation

Entry Name (Campaign) : Love is in the AI (Valentine's Day)

Results

The campaign consisting of 3 films for 3 of Netflix's popular Indian titles, received a lot of love from celebrities like Huma Qureshi, Rajkummar Rao, Vasan Bala, Rohit Saraf, etc. It gathered a cumulative reach of 1.17 million with over 1.22 million views and 80k likes.