Categories Name : FOR START-UPS COMPANIES

Sub-Category : BEST PPC

Entry Name (Campaign) : BeatXP leveraged Amazon Ads to create awareness and gain 5X market share

Results

BeatXP is a fitness and wellness start-up founded in 2020 that aims to make preventive healthcare and fitness products accessible and affordable. To achieve their vision of becoming India's top fit-tech-focused brand, they identified Amazon as a crucial touchpoint in the consumer journey for fitness products and partnered with Amazon Ads. By leveraging Amazon DSP and search ads, they executed a 360-degree campaign using video, GIFs, cube ads, and display creatives to reach and influence potential customers across various touchpoints. As a result, BeatXP consistently ranked first in consideration share across fitness bikes and handheld massagers categories, achieving higher sales and market share.
The results are-
- 100MM+ total ad impressions
- 5X increase in market share hand held massager sub category
- 213% increase in organic share of voice in hand held massager category
- 1.3X increase in fitness bikes sub category
- 2X increase in branded searches