CASE STUDY

G5. Best Data-Driven Marketing Strategy

Categories Name : FOR START-UPS COMPANIES

Sub-Category : Best Data-Driven Marketing Strategy

Entry Name (Campaign) : Applabs: Advertise where it matters

Results

Many brands approach or set their own campaign with a clear objective to:
- Help real-time adtech solutions and increase their visibility
- Execute campaigns via AI/ML predictive algorithms
- Facilitate brands to enhance their reach and recall while tapping into the right target audience
- Connect with mobile-first audience and make their campaign successful

Applabs fully self-serve platform via its real-time solutions successfully executed these campaigns while delivering successful results:
- Josh with - 594M+ Impressions Delivered, 4M+ Installs, 35-40% Day 1 Retention Rate
- MobiKwik Reach : 10M+, Installs: 1.1M+ , Registrations: 37%
- Blinkit with 133M+ Customer Reach, 311K+ Installs, 64K+ First Order, 20.5% Install to First Orders.
- WhiteHat Jr with-8.1 M+ Customer Reach, 216K+ Installs, 82.6K+ Registration, 38.00% Install to Registration, 1.83% Trial Class Completion
- Our AI System Learning platform via its predictive algorithms taps into the appropriate demographics in multiple locations to create more buzz about brands' offerings and USPs.
- Our fully self-serve platform helps marketers to tap into the mobile-first users to acquire them better and encourage them to make the desired post-install engagements.
- A/B tested high-performing quality creatives get placed inside the respective inventory to drive meaningful and value-generated results.
- Applabs is integrated with Appsflyer’s Protect 360 which maintains intact brand safety and hygiene of the campaign. With its minimalistic human intervention, we facilitated brands with complete transparency and monitor the sources driving genuine traffic. This also helps marketers in saving advertising costs from the channels originating fraudulent traffic.
- To help clients' successful execution of their campaigns, we leverage our advanced tech DMP and third-party data sets since its real-time insights help in tapping into the right target audience.