Categories Name : Web

Sub-Category : Best Banners -Single/ Campaign, Rich Media with or without video

Entry Name (Campaign) : Ghar Ek, Mauka Ek

Results

The results suggest that UltraTech had indeed created an alert mechanism for its audience and cleared the about which brand was the No.1 cement in the country, thereby reaffirming and solidifying its position as No.1.
- Share of endorsement for India’s No.1 Cement improved by a staggering 62%
- The campaign reached out to 300MN people across all digital platforms
- Brand recall witnessed a spiked from 38% to a whopping 72%
- Brand recommendations scored reached its all-time high at 38%
- 42% people identified UltraTech as India’s No.1 Cement
- 44% homebuilders found UltraTech as the most used and most reliable brand
While the numbers testified the campaign success, what moved us is the fact that in a short span of time the brand cemented an unbreakable bond with every individual homebuilder by walking the path with them.