Categories Name : Web

Sub-Category : Best Benchmark Content / Branded Content

Entry Name (Campaign) : Friday Finance Season 3

Results

Engaging and entertaining content which simplified complex finance terminologies. All episodes got tremendous amount of reach and views with a couple of weeks of their release. The majority number of views achieved are from the age group of 18 to 45 years, the primary TG.

Over 16 million impressions, over 6 million video views, 3.7 million+ social impressions, 1 Lakh+ Article Page Views were achieved within a couple of weeks of the launch of the campaign.