Categories Name : Web

Sub-Category : Best Use of Web Film in a Campaign

Entry Name (Campaign) : Forced Pack - #FaithNotForce

Results

• 1. Overwhelming participation for the cause from across India:
      a. ~4500 limited edition packs were sold – 1 pack every 3 mins, so almost 21 packs every 1 hour
      b. 21 pledges recorded per hour, with more than 2k pledges
• 2. Earned PR of approx. 114K USD $
• 3. The campaign reached 37Mn parents across India
• 4. The campaign not only reached out to parents, but also reflected on brand's equity:
      a. 2 Point gain in Consideration Score
      b. Gaining 3 points in Imagery Score of " Brand for Kids"