Categories Name : Web

Sub-Category : Best Short Form Video

Entry Name (Campaign) : Perk Disclaimers

Results

The campaign recorded:

• Highest-ever monthly sales with 20% increase QoQ
• 635Mn.+ Impr., 84Mn.+ Views at 2X better VTRs & CPVs v/s benchmarks.
• Earned PR worth US$500K.
• 3pp, 1.7pp & 4.7pp uplift in Consideration, Trials & Brand Affinity scores.

This was also a campaign of many firsts as:

• 1st time, Google co-created a CustomAPI for a brand to identify trending videos