Results

"8 viral sticker formats of #lovebreaklingo’s were created. The brand made it discoverable in frequent conversation topics that people discuss on top chat platforms like WhatsApp, Facebook Messenger, and Instagram. Viral Stickers: Garnered an impressive reach of over 206 million users and an incredible 47 million views, creating a viral wave of communication on mobile devices. User Engagement: The quirky stickers resonated with 391,000+ users who actively engaged by sharing them, turning #LoveBreakLingo into a cultural phenomenon on mobile platforms. Sales and Market Share: The campaign resulted in a substantial 23% increase in sales during the Valentine's period, contributing to a remarkable +100 basis points market share gain over the previous year, driven by mobile interactions."