Categories Name : MOBILE and TABLETS
Sub-Category : Best Campaign- Use of Mobile and Mobile Monetization
Campaign Name : Educating the Consumers About Hair and Scalp Concerns by Using Biolage Scalp Scan Technology
• The app helped us drive 72K+ Consultations & 25K PII Data in 3 months, generating a wealth of insightful consumer data right up to concern the consumer faces and in which areas across India to understand the landscape consumer better. • Scalp witnessed a growth of 60% post the activation of Biolage Scalp Scan App. The Weight of Business (WoB) of Scalp to Biolage increased from 14 to 18%.